I believe that every penny send to a science lab to find cures for yet incurable diseases or to find ways to ease the suffering of those affected or to raise awareness to their fate is a good penny. And it costs discipline to keep aware of that and do something other than retweet a hashtag when time slips through our fingers in the treadmill of daily life as long as we are far away from it. Hence the work of non-profit organizations to find donors is often harder than it should be and a sensation like the ice bucket challenge can be a game changer in the fight against a disease like ALS. Plus all the attention given to those affected that are often cut off from society (not least because illness implies decay and death and death is a taboo in our youth loving society) has a positive impact on their attitude and spirits. It makes it simply perfect.
Perfect? Really? Just yesterday I read a headline that stated that every celebrity not yet invited to the ice bucket challenge needs to accept that s/he is culturally insignificant. I am not a fan of reality TV and casting shows and the instant fame they promise etc etc. But for every one associated with the business culture is their life. So, using the word ‘culturally’ isn’t worth the trouble. What sticks is the insignificant part. We are ready to call human beings insignificant and leave other human beings in fear to be called just that in the next moment (and the irony is that it is because they have not been chosen to show their compassion for other human beings publicly).
Given that a lot of creative people struggle their whole lives with a feeling of not being good enough, fearing that whatever they come up with from the bottom of their souls will always be lacking, we might not want to cry the big tears when the next star OD’s or commits suicide, because we created a society in which even compassion and a good deed is turned into a showy popularity contest. And we don’t need to cry over teenage suicides either because it is beyond naïve to think that the idea of calling someone not challenged yet insignificant stops where the lime light turns into the shadows of everyday life.